Does your business appear in ChatGPT?

What do AI visibility and GEO mean?

AI visibility describes whether your business appears in AI answers, how it is described and whether it is recommended. Mentions, recommendations and citations to your domain are different observations.

GEO (Generative Engine Optimization) is work intended to improve the discoverability and usefulness of business information in generative answers. SEO supports discovery through search engines. Clear pages and reliable information serve both, but cannot guarantee a recommendation.

How should visibility be measured?

1. Choose real buying situations

   Specify what the buyer needs, the country and language. A Finnish industrial buyer might ask how to choose a maintenance partner for production equipment. This is an illustrative example, not a measured result.

2. Record questions, answers and settings

   Keep the service, question set, market and language consistent. A model API response does not necessarily represent the consumer search product.

3. Separate the observations

   Count recommendations, mentions and citations separately. Retain answers for inspection. A failed call is missing data, not brand absence.

4. Assess variation

   Repeat questions and show sample sizes and uncertainty. A small difference may be ordinary variation.

Why does a competitor appear instead?

Possible explanations include a closer product fit, clearer information, current sources or independent coverage. These are hypotheses to investigate, not universal ranking factors.

Inspect the cited sources and whether the question matches your offering. One answer does not establish a cause.

What can a Finnish business improve?

• Explain in Finnish what you sell, to whom and where. Answer real customer questions.
• Keep business names, products, contact details and key facts consistent across sources.
• Publish verifiable features, limits, use cases and substantiated customer examples.
• Make public pages readable without sign-in and check that your server or firewall does not accidentally block intended search crawlers.
• Review independent sources and correct inaccurate information where possible. Your own claim is not independent evidence.

ChatGPT search and crawlers

OpenAI uses OAI-SearchBot for ChatGPT search features. Crawler access and server availability are technical prerequisites, not a visibility guarantee. GPTBot's training setting is separate. OpenAI crawler documentation.

Use separate URLs and reciprocal hreflang annotations for Finnish and English equivalents. Google's localized versions guidance.

How does Sivlo help?

Sivlo combines a market model, buying situations, answers and sources, evidence-backed actions and comparable monitoring. Your team implements changes.

This release demonstrates the workflow with simulated measurements. It does not yet measure your actual ChatGPT visibility. Read the methodology or FAQ.